According to Hortoinfo, Morocco Foodex – the Moroccan body for the control and promotion of food exports under the Ministry of Agriculture, Fisheries, Rural Development, Water, and Forests – recently announced that the Kingdom of Morocco wants to create a logistics platform in Poland to have better access to European markets.
The announcement was made in a recent webinar in which European representatives of the large distribution also participated, according to the outlet.
Furthermore, at the request of Morocco Foodex, the Food and Agriculture Organization of the United Nations (FAO) and the European Bank for Reconstruction and Development (EBRD) support developing a certification aimed at communicating to the European market the key sustainability aspects related to fresh Moroccan products.
With the support of the European Union (EU), the two organizations are already working together to promote the environmental, social, and economic sustainability of the Moroccan horticultural sector, in partnership with the Moroccan Ministry of Agriculture.
In the webinar, El Mehdi El Alami, Director of Promotion and Development at Morocco FoodEx, stated: “We are looking for export opportunities for fresh Moroccan products, which comply with the strictest environmental and social standards that the EU recognizes and demands. We work with farmers, exporters, distributors, regulators, consumer groups, the EBRD and FAO, among others, to ensure the competitiveness, efficiency, and sustainability of our fresh products.”
Jean-Christophe Filori, head of cooperation of the European delegation in Morocco, said that “the ‘Farm to table’ strategy is at the heart of the European Green Deal, which aims to make food systems fair, healthy, and respectful with the environment.
The Moroccan agri-food industry will be able to exploit this potential if it continues to respect international quality standards, particularly those of the European markets.”
“Moroccan fresh produce producers have increased the weight of their investments in sustainability issues and this sector has enough potential for added value, so we are happy to support this promising direction of the Moroccan horticultural sector,” stated Othman Tlemcani, Principal Banker of the EBRD.
FAO and the EBRD support
In their interventions, FAO and the EBRD have also supported the Green Generation 2020-2030, characterized by a new vision of the Moroccan agricultural sector, which promotes sustainability, agricultural productivity, climate resilience, and the economic inclusion of young people from rural zones.
According to both organizations, this strategy promotes the adoption of new technologies that can improve the efficiency of agricultural production and water use.