Monetizing one’s knowledge is the new cool for many millennials and a major source of creating several streams of income. In order to monetize one’s skill, there are various steps to undertake.
- Know Who You Are
The first step to monetizing your knowledge is knowing who you are. By doing so, you will find what you love doing with ease.
What’s that one thing you find less stressful to do? Is it creating design concepts, designing clothes for women to feel stylish or helping SMEs to implement necessary structures for their business?
A helpful tip to finding out what your passion is asking these questions:
- What do I live for?
- What do people think I am passionate about?
- What problems do people ask me to solve?
- Identify and Develop Your Skills
Now that you have found what you love to do, how can you monetize your passion? Some skills are innate while others are learnt over a period of time.
No matter which skill you possess, you need build on what you have. You become skilled at your craft by being consistent.
We are a sum of what we do repeatedly. In order to monetize your passion, you must be good at what you do and make a conscious effort to evolve in your offering when the trends change.
People are looking for value and once you can create the value they need, you will be able to monetize your knowledge or craft.
There are several resources and tools available to help you hone your craft. You can consider taking up internship or volunteer opportunities. You can also undertake online courses or watch YouTube videos.
- Identify Your Audience
The next step is to determine who your target market is. Does your skill solve a problem? If your skill solves the relevant needs of your target market, then you are on your way to monetizing it.
People who need your solutions will be willing to pay for the services you render in order to solve their problems.
Your product or service may be a relevant need for a big market or a niche market depending on what you provide. Knowing this will help you position your business strategically.
- Create relevant products
So after you have developed your passion into a skill, what next? The next step is to find ways to monetize your knowledge.
Apart from selling your product or service, you can do also teach people what you know at a fee by organising workshops, creating e-books or online courses.
In Ghana, workshops and YouTube videos are two of the most popular products. You can start with the basics in your field such as starting a business, raising capital, getting clients and other aspects of growing a business.
Technology has provided unlimited ways in creating resources for people across the globe and various platforms to leverage on building your brand.
- Promote your hustle
Recently, Will Smith shared one of the most profound advice. If we want people to buy into our vision, we must show them why they need to buy into our vision.
We need to consistently put ourselves out there and show the world what we are good at doing.
No one can advertise our products or services better than we do. People love aesthetics. Create relevant content and share. With time, people will notice what you have to offer.
Once you find what you love doing and you start creating value, there will be no compromise on what you offer.
Writer: Nana Akua Frimpomaa Amofa is a Communications Professional, Writer, Editor & Columnist. She is passionate about telling unique brand stories through writing. She currently works with an investment advisory firm as a Communications Manager.