As Zimbabwean marketing experts claim passion fruit has a ready foreign market, the nation’s growers are now being encouraged to grow the fruit.
This was confirmed by Anglistone Sibanda, the chief executive officer of Green Afrique Technologies, during a training workshop for farmers interested in becoming passion fruit growers for the export market.
“We are saying farmers must diversify and have products that have a ready and high-paying export market. There is great demand for Zimbabwean horticultural products in Europe, with passion fruit being one of the most sought after products,” Sibanda said at the workshop.
Green Afrique Technologies is an agricultural, marketing and research firm that is actively marketing passion fruit in the country.
Better known as granadilla, passion fruit is a highly nutritious tropical plant that traces its origins to South America. It is a rich source of powerful antioxidants and has various health benefits.
Sundaymail.co.zw states there is huge demand for Zimbabwe’s horticultural products across the globe, especially in the European markets.