Campaign to promote local consumption of cocoa products on the theme “Eat Chocolate. Stay Healthy. Grow Ghana.”
The Minister of Information designate, Kojo Oppong Nkrumah, has launched the 2021 National Chocolate Week at the Marriott hotel in Accra.
The celebration, which is slated for February 8–14, 2021 is packed with activities to encourage the consumption of chocolate and cocoa products among Ghanaians.
The celebration which is a collaboration between the Ghana Cocoa Board (COCOBOD), the Ghana Tourism Authority is themed “Eat chocolates, Stay healthy and Grow Ghana.”
Speaking at the ceremony, Mr Oppong Nkrumah, who launched the National Chocolate Week on behalf of the Vice President, Dr Mahamudu Bawumia, said one aspect that required attention in the cocoa value chain was the local consumption of cocoa products in the country.
He explained that cocoa and cocoa products have become an integral part of the lives of Ghanaians and the economy as a whole, and added that every Ghanaian, in one way or the other, derives benefit from cocoa.
Mr Oppong Nkrumah stated that the cocoa business is one that can best be described as an essential and robust one providing several opportunities such as employment, foreign exchange and infrastructural amenities among others.
“I have been told that Ghana’s current per capita consumption hovers around 0.52kg whereas elsewhere on the globe, and mainly among non-cocoa producing countries, per capita consumption ranges between 3-11kg,” he said.
The Minister designate said fortunately, the popularity of chocolate and cocoa products is growing, and Ghanaians are beginning to understand and appreciate the health benefits of cocoa and its related products.
This he said has resulted in increased demand for chocolate and cocoa related products, and added that the government was focused at supporting entrepreneurs and investors interested in cocoa processing and value-addition.
Explaining the gains made by Ghana’s cocoa industry, the Chief Executive of Ghana Cocoa Board (COCOBOD), Joseph Boahen Aidoo said Ghana is on track to meet the 50 per cent local processing target of cocoa beans produced in the country following government’s announcement in 2017 to increase cocoa production to one million metric tonnes as it improves the local processing of the beans to 50 per cent.