Olam showcases DeZaan Ghana single origin cocoa powder at Fi Europe Connect

The global Olam Food Ingredients (OFI) business is set to unveil its deZaan D11MG – Ghana single-origin cocoa powder as it showcases its portfolio at the virtual Fi Europe Connect event, writes Neill Barston.

As the business explained to Confectionery Production, it will be using the online platform – which replaces the FiEurope physical event which has been postponed until next year amid the pandemic, to showcase its series of products across nuts, spices, dairy and coffee.

The group, which was recently formed as a distinct unit linked to Olam International, has specialised in delivering sustainable, natural, value-added food products and ingredients.

Visitors to the online event, which runs until 4 December, are able to freely navigate through interactive zones on the digital platform to access and engage with rich content on OFI’s portfolio of “on-trend” and healthy products, across categories ranging from snacks to beverages.

They can also experience AtSource, the company’s latest insights platform that provides food brands and manufacturers with visibility into their supply chains via 100+ sustainability metrics, as well as action plans to influence these elements for the better.

Read also Centre for Indigenous Knowledge and Organisational Development advocates inclusion of agroecology in FASDEP III

Companies can use these, together with corresponding narratives, to meet sustainability requirements, build brand trust and confidence, report on sustainability initiatives, and transform supply chains.

AtSource is a finalist in the sustainability category at this year’s Fi Europe Innovation Awards.

“Even in a virtual format, our business offerings have never been integrated in a more immersive, compelling way to provide a full flavour of what we can offer and co-create with customers to meet specific tastes and requirements,” said Briony Mathieson, Chief Marketing Officer at OFI.

CEO of OFI, A. Shekhar, added: “True partnerships can lead to extraordinary outcomes, especially when there’s a common goal, shared ethics and the desire to co-create.

“At OFI we strive for innovation across the length and breadth of our value chains. We bring unique solutions combining plant science, provenance and sustainability impact with multiple on-trend food applications, to help our customers differentiate and grow.”

Read also Ghana becomes the first African Country to implement Universal QR Code

OFI’s virtual platform OFIexperience.com is now live and will remain open until after the close of Fi Connect on 4 December, through to mid-January, with new product developments and innovation updates.

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