Coffee producers have been urged to adhere to the advice of experts in the value chain in order to address the challenges bedeviling the commodity and boost its production.
Regional Commissioner of Kilimanjaro, Anna Mghwira, gave this charge during the opening of the Kahawa Festival Exhibition 2020 in Moshi, Kilimanjaro Region.
She also encouraged that more youths be incorporated in coffee production so as to drive innovation in the sub-sector.
The commissioner said, “We understand and appreciate the great efforts made by the Tanzania Coffee Board (TCB) and other coffee stakeholders to increase coffee production, but it is still low, which means there are challenges which hinder these efforts.
“The youths are the manpower, source of innovation and good implementer as far as coffee production and value chain, in general, is concerned.
“So, to have sustainable development in coffee production there must be specific strategic plans to involve them in coffee farming,”
On his part, TCB Coffee Quality and Mobilization Director, Primus Kimaryo said the firm was partnering with other stakeholders to boost internal markets and promote the local consumption of coffee.
He added that the move would also improve farmers’ economic well-being and the country’s economic situation.
“When local consumption of coffee surges, demand will increase, which means we will be able to create more jobs by introducing coffee processing factories,” he explained.